Personalized-Url Marketing Services

Personalized-URLs and Personalized Landing Pages allow you to create, manage, and analyze marketing campaigns.

Personalized-URLs and Landing Pages improve direct mail response rates by:

• Providing relevant content in response to preferences.
• Engaging responders in more meaningful dialogue.
• Converting responders’ preferences into revenue.

Studies have shown that more than 42% of direct mail recipients prefer to respond online. Personalized-URLs provide a convenient response option.

• Deliver cross-media marketing campaigns with an industry leading Personalized-URL solution.
• Quantify responses with real-time reports and full color graphs using our Marketing Dashboard.
• Hundreds of service providers agree: improved marketing results leads to new business – for you and your customers!

It’s as easy as 1, 2, 3… Attract, Interact, React

Step 1: Attract – Print Personalized-URLs on each Direct Mail Piece

Using your campaign’s mail file, a Personalized-URL is created for each recipient and automates the process of inserting these unique addresses into the mail file for each direct mail piece.

Step 2: Interact – Capture Visits to the VIP Landing Page

When a recipient visits his Personalized-URL, he is visiting a Landing Page built specifically to support the direct mail piece he holds in his hand.

For example, the Landing Page’s creative matches that of the mail piece.

Step 3: React – Generate Leads, Print Reports, & Follow-up

All activity for additional follow-up and lead generation is captured – all in real time. Comprehensive reports display campaign response rates, visitor patterns, and detailed lead information allowing you to follow-up with sales leads as they come in!